Our
Process
Our streamlined, four step process ensures your sales success is built on integrity and delivers lasting impact
At Breakthrough Sales Consulting, our proven methodology is built around four essential phases: Assess, Align, Implement, and Optimize. We begin by assessing your current sales strategy, tools, team structure, and performance metrics to uncover hidden challenges and opportunities. From there, we move to align your leadership and sales teams around a shared vision, target customer profiles, and measurable goals—ensuring everyone is pulling in the same direction. In the implementation phase, we roll up our sleeves to put strategy into action—whether it's refining messaging, upgrading tools, or launching new sales initiatives. Finally, we optimize through ongoing measurement, coaching, and refinement to drive sustainable growth and ensure your sales organization stays agile and effective.
Assess
This is the foundational step in the engagement. During this phase, we conduct a comprehensive evaluation of your current sales strategy, processes, tools, team structure, and performance metrics. The goal is to identify strengths, weaknesses, and gaps that may be hindering growth or efficiency. This step often includes stakeholder interviews, data analysis, CRM audits, and market benchmarking. The insights gathered here inform the development of tailored strategies.
Align
This is the step where strategic clarity is achieved across the key stakeholders. After diagnosing the current state in the "Assess" phase, this stage focuses on aligning key team members around a unified vision, objectives, target customer profiles, and success metrics. It ensures that everyone is working toward common goals with clearly defined roles, messaging, and priorities. This alignment creates the foundation for effective execution and sustained growth.
Implement
This is the phase where strategy turns into action. With goals and alignment established, this step involves rolling out the recommended changes—whether that’s restructuring the sales team, deploying new tools or processes, refining messaging, or launching targeted campaigns. We work closely with internal teams to ensure smooth execution, provide hands-on support, and drive adoption. The focus is on delivering quick wins while building momentum for long-term success.
Optimize
This is the continuous improvement phase where results are measured, insights are gathered, and strategies are refined. After implementation, we track key performance indicators (KPIs), evaluate what’s working, and identify areas for enhancement. This step often includes coaching, fine-tuning processes, adjusting messaging, and leveraging data to improve efficiency and outcomes. The goal is to ensure the sales organization remains agile, effective, and aligned with evolving business goals.
